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As a certified B Corp, we are legally bound to consider people, planet and profit in all aspects of our business. Our annual Impact Report pulls together how we have worked towards honouring our commitments to transparency and accountability to stakeholders around the social and environmental impact created and planned by HappyPorch.



       BCorp and scores






       Looking ahead







Picture of Barry O'Kane

Nothing can ever be perfect. Hiding that fact or only addressing the surface level of problems leads to greenwashing and failed impact. Our philosophy, therefore, is to transparently share both our successes and our weaknesses. It is only through this openness that we can confidently meet our commitments and work towards constant improvement.

It is with this in mind that I reflect on some real successes of 2022 and also areas where we are still very much learning.

Our biggest success continues to be HappyPorch’s greatest strength: our team and our culture. Our continuous improvement in process and support for the team is only matched by the care and dedication the team show for each other. This underpins everything we do and is the foundation on which the value to our clients and impact on all stakeholders is built. 

Part of our mission is to be a positive part in the shift to a circular economy, respecting the limits of our people and our planet. Over 2022 we took large strides towards embracing the complexity of this mission. It is only through diving deep into this complexity that we can find the most effective solutions. 

As we look ahead to 2023 we continue to learn so much and that continues to inform how we can increase our impact.

Barry O'Kane, founder

B Corp

For us, becoming a B Corp is just the beginning. We aim to exceed our initial certification score of 84.3 in the future, viewing the certification as an ongoing journey of continuous improvement. In fact we took the B Impact Assessment Performance for 2022, and our overall score went up to 115.9. 

This is great news for our improvement, however we have to keep in mind that although we tried to be as accurate as possible, it is not a certified score. So we view this as an indication that we are indeed on a right track and that in June 2024, when we are due an official recertification, we truly hope that the improvement we have done over the years will reflect there as well.

Our journey to B Corp certification

With a strong belief that business should be more than just profit-driven exploitation, we set out to make a positive impact on people and the planet. Our journey to B Corp certification began in 2019 when we initiated the Certification process, which involved a rigorous assessment of our social and environmental performance, transparency, and legal accountability.

Despite facing challenges and distractions along the way, such as the COVID-19 pandemic, we remained committed to the process. We recognized that becoming a B Corp was not a simple box-ticking exercise but a meaningful endeavour to align our business with our values. 

After months of hard work and waiting, we received our B Corp certification in June 2021. This achievement marked a significant milestone in our journey of "walking the talk" and using our business as a force for good. We celebrated the certification not only as a recognition of their efforts but also as a motivator to continuously improve and find new ways to be true to our values.

Impact Areas

Impact Areas Image
2019 official score
2022 impact assessment image








Technology, created and implemented with care, is vital to tackling major issues such as climate change, global social inequality and biodiversity loss. We work with entrepreneurs and intrapreneurs to refine and accelerate solutions to these major issues. Together we develop concepts into digital platforms that impact people’s lives, your business and the planet for the better.






What we did

  • Our decision-making process includes the entire Team and is based on consensus rather than a full agreement, aiming for collaboration, cooperation, fairness, inclusion, and participation. Our process offers flexibility depending on the significance of the decision and supports HappyPorch's values and self-management approach.
  • We continued to enhance the advantages and mitigate the challenges of remote work through various team initiatives that promote team bonding, foster connections and create opportunities for personal interaction despite the remote nature of work. This includes HWVFP - Happy Weekly Virtual Fun Porch Bonding Sessions and Donuts and two in-person meetups during 2022, one in Seaton Carew and one in Prague
  • We prioritised the well-being of our employees and recognise the importance of considering their mental and physical health as well as personal circumstances. We provide support to those in need by ensuring manageable workloads and offering flexibility in work hours. This flexibility allows employees to efficiently attend to personal errands and holiday travel, enabling them to avoid peak hours traffic and opt for better transportation methods, ultimately contributing to their overall well-being.
  • Our team embraced a 100% transparent and self-set salary formula which is openly shared with all team members, ensuring transparency and fairness in compensation. Everyone participated in setting their own salary based on predefined factors and criteria.
  • We are proud to demonstrate that our business can operate successfully while upholding our core values and principles, even in the face of challenges posed by the existing global economic system.

What we're going to do

  • Discuss the ownership of the company and explore different avenues. One of them is to discuss Cooperative models, and seeing if that would be a good fit for us.












We believe that our employees are our greatest asset, and their well-being and growth are paramount to our success. By prioritising the needs and satisfaction of our employees, we aim to create a workplace where everyone can thrive, contribute their best, and feel valued and supported.





What we did

  • In 2022 we had to say good-bye to one of the team members who has made the decision to pursue new opportunities.
  • Support employees through PDT (Professional Development Triangle) to gain new skills & ultimately be able to have more impact.
  • Allocated a budget for Team members’ Professional Development Triangle  (PDT), ensuring employees have opportunities to enhance their skills and knowledge.
  • We also welcomed a new developer to our team and we were thrilled to have him on board. His expertise and fresh perspective have added great value to our projects and to the Team.
  • Offered a unique Team Short Term mini-loans policy, which grants interest-free loans tailored to each person's circumstances, deducted from their salary. 
  • Dedicated a Happiness&Health Fund to promote employee well-being and happiness. 
  • Implemented salary growth beyond inflation rates.



  • Team bonuses sourced from the R&D tax rebate and the 2020 P&L Share.


  • We are pleased to share the Diversity Monitoring Survey results for the period of 2022/2023. This survey serves as a valuable tool in assessing and tracking our progress towards fostering a diverse and inclusive workforce.
  • Supported work-life balance through an unlimited holiday policy and we have  improved in monitoring to ensure sufficient time off. 


  • Provided a personal budget to equip Team members with the necessary tools for their roles.
  • Encouraged sustainable transportation choices and a healthy lifestyle through the Bike to Work Scheme.


  • We had a very valuable experience working with our external coach from Greater Than, both in person and remotely, during our coaching sessions. She has brought a wealth of expertise and guidance, helping our team members develop their skills, unlock their potential, and navigate professional challenges.

What we're going to do

  • Implement FTL (fast track learning) program. The goal is to have a clear process for a focused period of learning.


  • Start sharing FTL and PDT stories to help and inspire others. 
  • Review our self-set salary process to address any concerns.
  • Review and if  needed update and edit Team Manual and related docs.










At HappyPorch, being a positive contributor to the business community is at the core of our company's purpose. We are committed to making a difference beyond our own organisation by actively engaging, collaborating, and supporting initiatives that foster a more sustainable and responsible business ecosystem.

In 2022 we allocated 1.83% of our total income to pro bono work and to various charities. 






What we did

  • We are regular supporters, donors and corporate members of “Scotland: The Big Picture”, a charity that works to drive the recovery of nature across Scotland through rewilding, in response to the growing climate and biodiversity crises.
  • Various Charity donations on behalf of our Clients(as Christmas gifts) via “Don’t Send me A Card” platform, whose aim is to “Turn the cost of cards into donations for charities that rely on giving”.
  • Regular members of “1% for the Planet” and in that way committed to giving 1% of gross sales each year to approved environmental partners through a variety of support. For 2022 we gave quarterly donations to the “Environmental Investigation Agency” , a charity that investigates and campaigns against environmental crime and abuse.
  • We continue with Monthly Charity donations - where a member of the team chooses a different charity each month. During 2022 the majority of the Team chose to donate to the Ukrainian Crisis Fund.
  • We are a regular supporter and member of  Circular Communities Scotland who represent a thriving network of charities and social enterprises that supports Scotland’s circular economy.
  • We made a Christmas theme and logo for Used and Loved, a secondhand shopping platform. By bringing the excitement back to second hand shopping, Used and Loved aims to help foster a more sustainable cycle of consumption.
  • We have been working on an educational biodiversity tool for the Czech Academy of Sciences.



  • We have conducted extensive research into circular economy consultancies worldwide for potential collaborations.

What we're going to do

  • Release of a new HappyPorch Radio Season where we will be speaking to a range of consultants, experts, trainers and advisors who help others transition to circular economy practices.
  • Organise a volunteering at the local community during our next meetup.









We are committed to taking action and making a positive impact on the climate. We believe that achieving a world with net-zero emissions is not only a basic human right but also our responsibility. As part of our B Corp declaration, we strive to be the change we seek in the world and conduct business that considers people and the planet. Our goal is to become and remain net zero, meaning we aim to balance our carbon emissions with removal efforts.






What we did

  • We conducted our regular annual carbon footprint report based on data we gathered from the Team. Since we organised two in-person meetups after two years when we did not travel due to Covid and since we started measuring our Operations footprint more accurately our total emissions were significantly higher than previous two years. We have identified areas for improvement and have started discussing how we can implement effective strategies to reduce our emissions in the future.


  • We helped with a beach clean during our meetup in Seaton Carew.



What we're going to do

  • Discuss ways of how each team member could set some personal goals to improve his/her carbon footprint.
  • Discuss ways to make our carbon offsetting more impactful.
  • Reduce carbon impact of our computation related activities.
  • Encourage team members to do more environmental volunteering work.
  • Improve our  Scope 3 measurement and set target reductions.






Our goals are to play a part in the shift to a circular economy, respecting the limits of our people and our planet. That is why it is so important to collaborate with clients, who share the same values as us.






What we did

We continued to work with value aligned clients, here are some of our favourites from 2022:

  • Reath is a small, agile startup dedicated to addressing the problem of single use plastic waste through software that helps businesses adopt safe, compliant and scalable reuse systems. For more details here is our case study.
  • Wellbeing Economy Alliance is the leading collaboration of organisations, alliances, movements and individuals working towards a Wellbeing Economy. They promote radical connection and collaboration between different actors of the new economy ecosystem, so that they can achieve a larger positive impact.
  • Footprints Africa advances sustainable, scalable and inclusive approaches to development of African economies. We continue to support an educational platform we built for them in 2021.
  • Giki is a B Corp and UN Race to Zero accelerator that collaborates with both large and small companies to empower their employees in taking actions for the planet. Through their program, Giki provides engagement and education opportunities as part of a comprehensive sustainability strategy.
  • Collegium Telemedicus whose focus is facilitating telemedicine networks to bridge the gap in healthcare access for remote or underserved areas. Their CT system enables practitioners to connect with experts, improving the delivery of healthcare in challenging environments.



What we're going to do

  • Continue with our exploration of new circular economy clients.





Looking Ahead

Looking ahead, our company is committed to increasing our impact and recognizing it as a responsibility rather than an option. As part of our mission, we aim to play a positive role in the transition towards a circular economy, while also respecting the limitations of our people and our planet.

To achieve this, we will actively seek to embrace the complexity of our mission, understanding that it is through delving deep into this complexity that we can discover the most effective solutions. We are dedicated to continuous learning, using the knowledge gained to further enhance our ability to make a difference. By taking bold steps and remaining open to growth, we are determined to create a lasting impact in the pursuit of a sustainable and circular future.