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Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.

Story telling

In the last #circularwondering I talked about the difficultly of understanding real risk & thus fear.

I received a very thought provoking response. There is one part of that I want to cherry pick for a little more exploration:

Some fears are learned [1] rather than experienced or inherited. It might follow therefore that if we do not share our experiences or understanding of things that should be feared, then we may lack motivation to make change.

And this allows me to loop back to the role of technology in the circular economy (yes really, stick with me for a moment).

Quoting my thoughtful responder: "Perhaps nowadays, as society, we're neglecting the role of storytelling to warn one another for the dangers associated with life."

Facts and statistics matter, but what drives human change is stories. Thus we need the software and digital tools we create to go beyond functionality and tell stories. (One reason we need great UX and service designers to make great software).

Soooo.... what's my point?

Well, we're working right now on a project to explore ways of circular economy story telling. In partnership with Footprints Africa [2], and building upon existing case studies, we are creating an online platform of visual stories about Circular Economy innovators across Africa.

The idea is to allowing the user to experience their own virtual journey across the continent. Through the medium of stories and quizzes the platform will celebrate and educate how local entrepreneurs are using circular approaches to create innovative initiatives, directly benefiting local communities.

Today's #circularwonderings is my attempt to explain one reason why that project matters. (It will be launched in November, I'll be sure to let you know.)

 

 

[1]: https://www.nature.com/articles/s41598-020-74170-1#Abs1
[2]: https://www.footprintsafrica.co/