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How to Really Sell Umbraco vs WordPress [or any other CMS]

If you ask most agency owners how important a CMS is in winning a pitch, they’ll likely tell you their pitches are CMS-agnostic. That’s a sensible approach to make sure you stay focused on what solves the client’s problem and remember technology is a tool to meet those needs. The catch is, unless you only have clients who plan to never touch their sites after the build (🙈), ...