Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.
Buying is borrowing
What is "ownership"?
I mean, when we buy a product, what does it mean to then "own" it?
Here's an interesting thought on what "ownership" means in a linear economy:
"You're basically borrowing a product on the way to landfill" 
This quote is from the founder of a new product business attempting to make laptops more circular via rethinking the product with repairability and modularity at the core.
Watch the video here