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Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.

Non-Profit Leveraging CE

The Circular Economy is not, and does not claim to be "new". It is a continuation, or a coming together off many different elements. The Circular Economy grew around concepts like Natural Capital [1], Industrial Ecology [2] and Cradle to Cradle [3].

In many ways the term Circular Economy is in the ascendancy - it's getting a lot of attention. This includes within the 'mainstream' linear economy. Major corporations ranging from Adidas to Microsoft and Unilever are embracing the term to both describe and inspire forward thinking initiatives.

For the non-profit sector, this is an exciting opportunity. Remember that, in many ways, charities and non-profits are ahead of the game when it comes to circularity [4]. So, one of the opportunities is to use the Circular Economy as another way to build partnerships with industry.

To use one simplistic example: donations of equipment are opportunities for businesses to towards "closing the loop". This is direct action towards meeting sustainability and carbon goals. And charities may be perfectly placed to help.

This is just the tip of the iceberg. The linear economy needs to change and industry is slowly waking up to the fact, and opening eyes to the opportunities in circularity. This is an opportunity for charities, even those from whom sustainability is not a core part of the mission.