Skip to the content

Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.

What's in a name?

As part of me #circularwonderings journey I am doing a micro research project into how the term "Circular Economy" is used on websites (starting with Scottish Charity websites [1] ).

But why?

Part of the hypothesis is that names matter. The labels we give things affect how we view them and therefore what action they result in.

I am moving away from a personal philosophy of "do good" to one focused on a "regenerative" paradigm [2]. For me that label means a lot.

I was reminded of the importance of names recently as I attempt to learn a little about the science being "rewilding". The book I'm reading describes rewilding as "ecological engineering" and firmly different the concepts from more mainstream wildlife conservation. So, now, the term "rewinding" has much more nuance and meaning for me.

One obvious complexity is that labels/names can have polar opposite meanings to different groups of people.

My conclusion is that I'm a complete novice to the sociological and anthropology questions around language and naming. Yet, I still hope to learn something interesting from looking at how the term "circular economy" is used.