- Our digital lives are sustained by a complex network of data centres, networks, and servers, which carry a substantial carbon footprint that often goes unnoticed.
-
Communications tech will emit more carbon by 2025 than any country except China, India, and the U.S. (source)
-
The internet consumes a lot of electricity. 416.2TWh per year, that's more than the entire United Kingdom. (source)
- Digital Platforms enabling a transition to a more circular economy, need to be leading the way in understanding off and reduction in this direct climate impact.
🎁 Free Limited Offer
Measure Your Digital Footprint (On Us)
Our experts will conduct a free footprint audit & provide you optimisation recommendations to reduce footprint and a guide to long term optimisation.
Your digital software is enabling a more circular economy, and you feel a responsibility to ensure your digital footprint is minimised. However, measuring the footprint of all the various parts of your architecture is complex, never mind identifying the most effective actions. That is where we can help.
We will conduct an in-depth assessment of your digital CO2 emissions, covering aspects such as bandwidth, traffic, data transferred & storage, compute and hosting infrastructure. By digging into the details of your platform's architecture, compute & data use and storage plus traffic and audience we can pull together useful metrics. This includes estimates or proxy measurements where that is appropriate. These metrics can then allow identification and prioritisation of realistic reduction actions, that can be incorporated into existing product development road maps.
After the analysis, you'll receive a tailored report containing detailed insights and recommendations on how to improve your digital footprint. This will include any quick wins for immediate improvement, measurement process and suggested tools to incorporate ongoing measurement. Plus tips and further resources to help you plan long term optimisation.
We will also be available for a follow up consultation to answer questions, clarify recommendations, and help you get started on the path to digital optimization.
Minimising the digital footprint of your business is crucial. Global digital emissions are comparable to the airline industry, comprising about 3.7% of global greenhouse emissions AND are growing way too fast, anticipated to double between 2021 and 2025.
As part of a truly regenerative, circular economy, we all need to be minimising the impact of our technology now AND incorporating long term climate sustainability into our product development.
You can apply for this free service if:
You have a digital platform, a mobile app or a website that is providing a circular economy enabling service. This includes sharing and rental platforms, product monitoring for maintenance and repair, waste management, re-commerce and more.
You want to start measuring the digital impact AND use those measurements for actionable insights into how to reduce the climate impact both now and over time as your platform develops.
You plan to incorporate your digital footprint data and reduction plans into your wider business climate planning and targets.
Further reasons to measure and optimise your platforms efficiency.
Improved performance leads to happier users.
A streamlined and optimised digital presence can lead to cost savings in the long run.
Lowering your climate footprint aligns with eco-conscious business practices. Showcase your commitment to circularity and sustainability.
FAQ:
Why does digital footprint matter?
How do you measure digital footprint?
- It is actually unrealistic to get a 100% accurate measurement, especially in today’s complex cloud environments, taking into account CDNs and the variety of end user devices. However, by digging into the details of your platforms architecture, compute & data use and storage plus traffic and audience we can get useful, actionable metrics.
How does this help us reduce our digital climate impact?
- By understanding where the largest impact is, often there are quick wins that can be implemented relatively quickly.
- By including regular measurement, or even metrics that can be used as your platform develops and grows, we can help create a system of constant improvements.
- All of this feeds into a reduction roadmap that opens the door to long term net zero goals
Can I just use a website climate measurement tool? (eg websitecarbon, ecoping etc)
- Yes, if you want to get a feel for the impact of your website download only. These tools are amazing, and are really leading the way on how to measure and monitor the performance of your website - you should definitely be using them (or similar) tools!
- However, if your platform is more complex and you want to take into account the cloud, data and compute aspects, then you’ll need to dig a bit deeper.
- Yes! Although we carefully select a small number of platforms.
- Our mission is to be the catalyst for digital technology that enables a just transition to a truly regenerative circular economy.
- Although we do hope to build mutually beneficial relationships, there is no commitment or horrible tie ins on either side.
Terms & Conditions:
-
Application Requirements: There are some requirements for who can apply (see above). We carefully select a small number of circular platforms with each quarter.
-
Timeboxing and Access Limitations: The project is timeboxed and may be limited by what behind the scenes access you are able to share. Within these limits, we work with you to ensure that the audit and report are of genuine value to you.
-
Ownership of Outputs: The outputs are fully owned by you, no limits on IP or restrictions on use from us.
-
No Obligations or Pressure: There are NO commitments or pressure on either side. We are really passionate about the need for more circular economy innovation and successes, so we hope to build deeper relationships and further collaborations - but only if there is real value for both sides.
-
Selection of Winners: We will select three winners based on the potential impact of their initiatives.
-
Project Timeline: The project will be completed over a period of two days and must be finalized by the end of 2024.
Contact us at [email protected] if you have questions or want to chat before applying.