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Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.

Shifting Baselines

The term "Shifting Baselines" can be used to describe how standards change over time. For example across generations.

My father's experience of clouds of butterflies walking across the fields where he grew up, contrasts with my memories of 10s of those same butterflies. My young nephews, now living in a splendid new house on those same fields, consider it a big deal if they see 12.

The problem with shifting baselines (in this context) is that we then consider a sadly depleted and much less rewarding experience as "normal" - because we literally have nothing to compare.

Of course, there is also opportunity in this. If we do experience something better then that becomes the new baseline.

Perhaps this is one way that setting a vision for where we want to be in the future - rather than only fighting to prevent bad stuff happening in the now - could be an exciting and positive way to approach regenerative circular economy thinking.