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Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.

People don’t really want innovation

Today's #circularwandering is a quote:

"People talk about innovation a whole lot, but what they are usually looking for is cheap wins and novelty. If you truly innovate, and change the way that people have to do things, expect mostly negative feedback. If you believe in what you’re doing, and know it will really improve things, then brace yourself for a long battle."

This is from an excellent article about software development [1]. Not only is the article excellent - but this particular quote articulates something about technical innovation that is really bothering me.

So much of the search for 'innovation' (think VCs, grant funding, accelerators and so on) seems to be able finding a magical way to solve systemic problems without having to change the root causes.