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Circular Wonderings is an exploration of the role of digital, software and technology in the Circular Economy. Exploration is the key word here. I write regularly, reflecting on my current thoughts and research. Expect typos, incomplete thoughts, varied rambling topics and (hopefully) a journey towards clearer understanding and insight. Subscribe here to join my journey.

It's two words

I enjoyed this discussion of Circular Economy metrics [1] with James Goddin [2] on Katie Whalen's excellent podcast - including a discussion of reuse & multiple lifetimes when measuring material impacts.

One part that I enjoyed in particular was when Katie asked: what one question do you keep getting asked that you wish you could answer once and forever?

The response is a great reminder of how hard it is for experts to move beyond the basics - when the Circular Economy concept is still not mainstream.

James described how the word "Economy" is often ignored how the word "Circular" often gets translated to "recycling". Obviously, that then misses the whole point - and most of the benefits!

I enjoyed his response, partly because I want to focus on the deeper, systemic challenges that a circular economy could help alleviate. But also because it reminded me how important it is to be aware of the reality of where much of our society currently are.